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The Staples Center is one of the most famous event arenas in the world. The multifunctional arena in the heart of the Californian metropolis of Los Angeles was the location of many large games and concerts and is known to people around the world.

The LA Lakers and LA Clippers basketball teams and the LA Kings ice hockey team play their home games here. The stadium is best known for the great success of the LA Lakers. These are one of the most famous basketball teams in the world and were able to collect many NBA titles at the beginning of the millennium.

As part of a new naming rights contract, the arena will be called Crypto.com Arena from December 25th. Exact details about the new contract are not known, but it should run for 20 years and be the best-endowed naming rights contract in US history. It’s circulating in the media Contract volume of $ 700 million.

The new name has been discussed in public with mixed feelings. While many understand why the owners, the Anschutz Entertainment Group, have decided on a new partner, many others have lost the tradition of the well-known venue due to the renaming.

The Staples Center opened in 1999 and has seen many great successes by the home teams. The Lakers have been NBA champions five times since they opened. The Kings were able to collect two titles in the period of time and the WNBA Team LA Sparks also won three titles in the arena. Only the Clippers remained untitled in the Staples.

Nevertheless, Clippers professional Paul George will mourn the name. The Clippers will move in five years in its own stadium, but for George, who grew up in Los Angeles, the tradition is lost through the renaming.

When asked about the renaming, he said it was going to be weird. He grew up with the name Staples. Although the location remains the same, the name change would mean that the great history of the arena would be lost.

Lakers legend Shaquille O’Neal expressed himself differently. The famous center, who celebrated three titles in a row with Kobe Bryant, who died far too early, between 2000 and 2002, says the name change is correct.

He and Bryant have made the Staples what it is through their great successes. The name is now always associated with the successes of the two. He said the Staples Center is the house that Bryant and O’Neal “built”. Now the name will always remain associated with these two.

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With the deal, Crypto.com secures a PR coup. The arena is very well known and will make sure to make the company even better known. Not much is known about the Chinese company from Singapore.

It is a trading platform for cryptocurrencies that is currently growing very rapidly but does not disclose exact company details to the public.

The old lettering from the Staples Center has already been removed. In the course of the Top duels of the championship favorites LA Lakers and Brooklyn Nets on December 25th, the new lettering is to be officially unveiled.

Sources: PublicDomain on December 22nd, 2021

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