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Grupo Elektra, a leading retail chain in Mexico, now also accepts the cryptocurrency Bitcoin in addition to the Mexican peso. The company is owned by billionaire Ricardo Salinas Pliego.

The conglomerate Grupo Salinas is owned by the third richest man in Mexico: Ricardo Salinas Pliego. He is considered a Bitcoin fan and has repeatedly called for people to buy the crypto currency. It also owns the Elektra supermarket and bank chain. This now also accepts Bitcoin as a means of payment.

Salinas wrote on Twitter: “The rumors are true. Elektra is the first (retail) store in Mexico where you can shop with Bitcoin. I am very sorry that I beat the competition again. “

The Mexican retail chain is also offering a 20 percent discount on some purchases made with Bitcoin. The billionaire confirmed this on Twitter. The discount offer is only valid until December 31st.

Customers can use Bitcoin to shop directly in Elektra stores as well as on the company’s online portal, the website says. It adds that Bitcoin payments are processed by the United States-based crypto payment service provider Bitpay.

The billionaire, who is a longtime Bitcoin fan, said back in June that he and his bank would work to be “the first bank in Mexico to accept Bitcoin.”

His bank, Banco Azteca, operates in Mexico, Panama, Guatemala, Honduras and Peru. It is also represented in El Salvador, the country that made Bitcoin legal tender alongside the US dollar in September.

Meanwhile, the Governor of the Bank of Mexico, Alejandro Diaz de Leon, has warned about Bitcoin, stressing that the cryptocurrency is a high risk investment and a poor store of value due to its volatility.

For example, people with Profit Builder Having gained experience, we know that the world of new digital currencies is very volatile and that there are therefore many opportunities in addition to the risks.

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Sources: PublicDomain on December 27th, 2021

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